Exactly how Tinder’s leading campaigns cracked the bashful Indian matchmaking industry

Tinder has been around since 2012 and from the time the app’s introduction in 2014 in Asia, the nation’s internet dating apps have cultivated in wide variety. Tinder claims to need caused over 2 billion fits on their platform which makes it the most preferred cellular software across the globe.

Tinder’s entry into Asia, where it was considered to be a conservative markets when considering internet dating, was actually a total shock. With several promotions which was focussed towards Millenials, the app obtained its complete causes the help of its advertisements techniques in the nation. It actually was not surprising that a younger, marketing focussed brand like Tinder integrated influencer advertisements into their big marketing and advertising technique – in addition to its television advertising and social media advertisments, to raise brand awareness and attract new users. Tinder combined with numerous influencers over several campaigns in Asia to achieve popularity.

Tinder’s Indian marketing

Greenroom selected a number of the top promotions because of the brand names that stamped the entryway and made they among the top downloaded applications in past times ten years in the united kingdom.

Swipe Reports

Tinder’s long-running Swipe Stories campaign centers on the customers’ sweet and quirky experience from the app. While the Instagram readers have already been lapping it up and posting knowledge using the hashtag, the brand furthermore collaborated with influencers like Kenny Sebastian and Kaneez Surka to provide a push for this heartwarming venture. The hashtag is now offering over 1000 individual blogs through the audience filled up with stories.

a post discussed by Tinder Asia (@tinder_india) on Sep 15, 2017 at 11:48pm PDT

Solitary maybe not sorry

Tinder’s “Single, Not Sorry” strategy for Tinder knocked down with a series of digital/social adverts featuring women dating the direction they wanna. The women listed here are unapologetically solitary, positive, and satisfying brand-new experiences head-on. They embody exactly what single is actually today.

an article shared by Tinder India on Nov 22, 2016 at 9:09pm PST

The brand collaborated with Indian influencers which generated personalized material and talked about taking pleasure in their particular solitary everyday lives.

Consume Pray Swipe

Tinder worked consume Pray Swipe requires the app connection with Tinder and delivers they your – exploring, swiping left or proper, going on a night out together and duplicating the cycle nudistfriends recenzГ­, endlessly.

The videos highlighted a couple of TVF influencers with a tale around using the application functions. Because most for the video’s readers are Tinder users, relatable circumstances happened to be portrayed on it. But additionally, there are those who find themselves doubtful concerning the application, as well as all of them the video clip are a demo of sorts – it is onto claim that while the ways we speak changed, thus comes with the ways we see, and date someone around the globe.

Tinder Corner

Tinder accompanied fingers with Penguin Random residence to simply help bookworms in Delhi get a hold of one another – and, possibly, purchase guides along. This promotion is focussed on assisting guide enthusiasts in Delhi satisfy in order to “promote book researching and books”

Exactly what began as a brainstorm over how-to advertise Penguin Random House’s romances through dialogue and debate fundamentally triggered the connection with Tinder – though with a chaste objective: inspire adore, for learning. Penguin Random residence Asia sets it: “We’re creating products and article writers discoverable to a new group of transformed and possible customers in the hope that will also create larger talks and interactions around e-books and checking out.”

This evoked organic responses on several social media platforms from influencers and other readers.


Tinder furthermore recognized Valentine’s Day in India by partnering up with Zomato. Both brands arrived together to generate a ‘Tinderlicious‘ collection on Zomato, advising would-be where to find the number one as well as ambiance inside their city.

The ‘Tinderlicious’ range was for sale in multiple urban centers like – Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, and Chandigarh.

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